From screaming bazaars to corner shops, retail has been one long evolutionary journey. Today, it is not about the product on the shelf but all about the journey, experience, and connection with the customer. Retail has seen a seismic shift in the light of technology, consumer behavior, and an imperative need to move with the times. Such is the omnichannel ...
Nowadays, one can order anything with a few taps on the screen. Groceries, clothing, and electronics all materialize on our doorsteps, seemingly by magic. During this digital change, it may appear that brick-and-mortar establishments with ringing doorbells and pleasant greetings are rapidly disappearing from our view. Even as we go forward, these physical establishments continue to provide something unique that ...