Where is it? Augmented reality brings this rather plane world into an exciting, layered digital experience. Probably among the most promising places that AR stamps its presence, however, would be driver assistance systems. Imagine, for a moment, being behind the wheel, looking forward through your windshield-at navigation directions, road hazards, speed limits-on your windshield rather than at the GPS on ...

When we envision the future, images often include flying cars or robots doing everything. Well, we may not have flying cars yet, but at least autonomous vehicles, as they are better known among us and fast changing how we drive rather than how we don’t drive. Car insurance has, for a long time, been one of those fairly straightforward concepts: ...

Let me be the first to say this: I was unimpressed when I first started reading about green hydrogen. Another type of fuel? We have electric cars, hybrids, and biofuels, so what is new or special about hydrogen? And then I got to digging, and here’s what I realized: it wasn’t just another alternative. Because at its core, it could ...

Biotechnology is an amazing field; it merges biology with technology to solve many complicated problems, not only in health but also beyond. The most promising application can be viewed as related to disease diagnostics, mainly when genetics is applied for early detection. Biotechnology has opened a window, by analyzing our genetic blueprint, toward the identification of diseases much earlier than ...

Car ownership has conventionally been one of the most defining features of independence and convenience. But as our world changes, so does the way we think about getting around. Newer alternatives are challenging the traditional model of car ownership wherein you bought a car, maintained it, and used it for years; these include car subscriptions and shared mobility.  New models ...

Is there anybody who can boast of his or her never having been enthralled by Ancient Egypt? For centuries of fascination, historians, travelers, and adventurers alike were held spellbound by the grandeur and mystery-from the towering pyramids of Giza down to the intricate hieroglyphics whispering their secrets from long-past ages, Ancient Egypt was simply an age-long, tantalizing time machine.  In ...

Within the last couple of years, genetic testing has been one of those buzzwords in health care, promising a revolution in the diagnosis, prevention, and treatment of diseases. Genetic tests have found their place in tracing ancestry to know the risks of diseases. But as exciting as the prospect of genetic testing may seem, there are some huge privacy concerns ...

From screaming bazaars to corner shops, retail has been one long evolutionary journey. Today, it is not about the product on the shelf but all about the journey, experience, and connection with the customer. Retail has seen a seismic shift in the light of technology, consumer behavior, and an imperative need to move with the times. Such is the omnichannel ...

Today, great products or services are just about all that customers expect from the brands they place their trust in. In fact, what customers would want is for their companies to be responsible, contribute positively, and have sentiments that the planet and its people matter. And here comes corporate social responsibility. Well, what really is CSR, and why does it ...

Genetic modification of animals almost sounds like it’s right out of some science fiction movie. From reports of glow-in-the-dark fish to a host of other creations, it just reminds one of those sea creatures from another world. But it’s real life, and it shapes modern science and day-to-day life in a way too interesting to let go unnoticed. The paper ...